Ad agencies can demand to be paid for ideas and resources, but where is the...
Why should advertisers and marketers pay for ideas when agencies have from the dawn of advertising been willing to give away the ideas and increasingly, the resources to conceive them? For the agency...
View ArticleThe impact of media fragmentation on television production budgets
Many people in agencies and the film production industry complain that production budgets are not increasing in line with CPI or costs, but what they fail to consider is the overall context of the...
View ArticleHow marketers can exploit the full power of stories for brand and business...
Storytelling in marketing is a hot topic, with a growing and well founded belief that legendary brands like Apple, Nike, Coca-Cola and Harley Davidson have been successful building great stories...
View ArticleWhy your low advertising print cost does not necessarily mean great value
When talking with many procurement and sourcing professionals about marketing procurement, one the the first areas they review is Business Printing, which includes advertising and marketing related...
View ArticleAdvertising industry addresses negative connotation, but it could be too...
Katharine Schafli, Business Director at TrinityP3 Hong Kong sent me a link to this story in AdWeek titled “Advertising gets face lift to attract young talent”. Andrew McMains reports that the 4As and...
View ArticleAre you turning people off with the frequency of your Olympic Sponsor TV Ad?
This is a guest post by Pam O’Connor a Senior Consultant at TrinityP3. Pam is a Member of the Australian Institute of Company Directors and an AMI Certified Practising Marketer, has lectured for the...
View ArticleAdvertising climate change – are we all in denial?
Jon Bradshaw is the director of brand traction, a marketing consultancy for the modern age. He has over 20 years of experience in marketing and brand building. None of which is of any use any more....
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